Before Your First Web Design Meeting
If you’re looking to elevate your online presence, bringing a website designer onboard is a great strategy. To get the most out of your website consultation, it can be helpful to consider some core design choices prior to your first meeting. Website design companies rely on effective communication to produce satisfactory results, and by doing a little homework ahead of time, you’ll be able to communicate your website needs with ease.
What tone do you typically use (or plan to use) when communicating with customers or followers? Do you veer towards the professional and formal or opt for something that’s more welcoming and warm? Defining the tone you plan to use with your audience can be an important consideration during the website design process. For instance, if you plan to use a blog to engage readers and hold conversations, your website designer can focus on making any commenting or social following features easy to access and visually prominent. Conversely, if the focus of your website is to showcase merchandise, your web designer can focus on making product descriptions and reviews more prominent.
The colors a website uses can influence user behavior and perception. If you have specific colors that your company regularly uses as part of their branding, your web designer can take those into account. Alternatively, you can choose colors based on the sentiment you wish to evoke when users visit your website. Blue, for instance, can promote an image of dependability and resolve, while reds and pinks can suggest a young, vibrant company and sense of urgency. Note that some color perceptions are culturally dependent, such as the associate of gold with optimism, while others are ingrained, such as associating green with food.
When you picture the audience of your website, what characteristics do you see? If you don’t have a clear idea of who your audience will be, it can be helpful to consider your target demographic prior to working with your website designer. Your audience can greatly influence how pages are formatted and presented. Consider age, one of the simplest parameters, and how that might impact website design. If you were interested in engaging a younger audience, your pages might include more interactive and bold elements, while an older population may call for greater focus on accessibility.
Tone, colors, and audience profiles are just a few considerations that can make your website designer consultation more effective. As with any project, the more you prepare prior to starting your website renovation, the greater your chances of success.